Estée Lauder has a new retail concept called the Skin Longevity Institute, which the brand says combines luxury, science and service.
concept called the Skin Longevity Institute, which will first open in Hainan on June 30. Heavy on services, each location includes technology for skin analysis, facial treatments and sells the brand’s Re-Nutriv products.
“This premium, integrated approach and cutting-edge treatments appeal to a discerning clientele that values both the quality of life and the quality of the service,” Boxford continued.“China, for us, is a very important market. It’s a prestige and luxury consumer, and remains one of the largest consumer opportunities,” Boxford said, contending that consumers there have a hearty appetite for higher-priced products from the brand.
Boxford thinks the brand’s research and innovation is “the new frontier of science-driven luxury skin care,” and is using services to drive awareness and education. “There’s a natural move into the service experience and how we really connect with our consumers in an elevated way.”
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