Exclusive: Shadowhunters star EmeraudeToubia reveals inspiration behind new fashion collection Love, Em
August 13, 2021 - 15:03 BST Rebecca Lewis Emeraude Toubia, better known to fans as Isabelle Lightwood from Freeform's Shadowhunters, has accepted her new mission - a size-inclusive fashion collection inspired by the romanticism of flowers.
Where did your initial inspiration to launch a fashion line come from? When I was a little girl my mom used to make all these costumes for me, high school graduation, prom, Halloween, and matching outfits for Christmas, so she's always inspired me and we still have my grandmother's sewing machine. Love, Em will debut with six individual pieces, can you talk about the decision to keep it small and your inspiration for these initial pieces? A limited collection was best because it was my first launch and I want to find out what my customers want - do they prefer a two-piece set? A mini dress or a midi? I want to explore what my audience loves.
It's also a debut collection so our sizes go from from extra small to extra large, but I know my goal is to expand and to learn who my customers are - if we have to go larger we will, that's not a problem.Did you call on any friends to offer guidance? I would send photos all the time, 'what do you prefer, A or B?' But I couldn't send too many as it was too much choice!
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