El Palacio de Hierro is refurbishing its key stores in Mexico.
MEXICO CITY — El Palacio de Hierro will refurbish its key stores in Mexico City’s Perisur and Santa Fe quarters as it looks to bolster sales amid the pandemic, a spokeswoman revealed to WWD.
El Palacio’s in-house design team will borrow neighborhood elements such as those involving nature and mountain stone in Pedregal’s geography surrounding Perisur and office skyscrapers in Santa Fe to inspire the renovations, the spokeswoman noted. As part of the refurbishments, suitcase brand Rimowa will arrive at the El Palacio Perisur and Santa Fe stores with new in-store shops, joining several other labels that have yet to be revealed, the spokeswoman said. Rimowa is owned by LVMH Moët Hennessy Louis Vuitton.
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