Paper magazine’s newest cover star is not a social media influencer or even a Gen Z icon like Madonna. It’s a 50-year-old editor—Edward Enninful, editor in chief of British Vogue, leaps through the air wearing a black Gucci suit and a wide-open smile.
The Paper cover is an interesting choice for the once avant garde publication — most famous for featuring a very oily and naked Kim Kardashian. And the choice to feature Enninful — the new guard at an old guard institution that has ceded dominance to an unruly self-publishing social media generation — is an interesting one.
In Paper, in a conversation with writer Mikelle Street, Enninful and Evangelista talk about their long friendship, the evolution of the media and fashion industries and the challenge to create buzzworthy content in a splintered media universe. “You have to surprise, you have to create conversation,” Enninful tells Street. “So I’m very aware of that. I know that the Linda September [British Vogue] cover was the most spoken-about thing that month, but it also sold very well.
Justin Moran, who was named editor in chief of Paper last year, told WWD that Enninful had no concerns about appearing on the cover. “If anything, it’s an opportunity [for Enninful] to speak to a new audience,” he said. The conversation did not touch on Enninful’s future at Vogue or his allegedly fraught relationship with, global chief content officer for Condé Nast, who has been editor-in-chief of American Vogue since 1988. Once a protégé, Enninful may be an obvious heir apparent to Wintour, 73 — if not a competitor, as Enninful’s British Vogue has distinguished itself as more creatively dynamic than the flagship.
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