Dr. Idriss, the skin care brand founded by Dr. Shereene Idriss, is bringing its full assortment of products to Sephora stores.
It currently entails four products: two serums, a mask and a moisturizer, which follow Idriss’ in-office philosophy on tackling skin tone before texture and wrinkles, and those products range in price from $38 to $68.
That clarity of conversation has helped differentiate the brand, she said, after building her robust social media presence by debunking skin care myths. “Education is at the forefront, and we can help bridge that gap at Sephora,” Idriss said. “We can lead through education and change the narrative, and take it to another level of medical and clinical understandings of science.”“Led by founder and leading board-certified dermatologist Dr.
Skin care is still growing double-digits — and that growth in prestige is outpacing the mass market, having swelled 14 percent in 2023.
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