Designer Don C is joining sportswear company mitchell_ness as the brand’s creative director of premium goods.
and sportswear. “For sportswear, I try to infuse it on everything. One of the things that I like to do is mixing sports with luxury and heritage. Mitchell & Ness is keenly all of that.
Don C first teamed with Mitchell & Ness in 2011 when he released a line of luxury Just Don hats. He’s since teamed with the company to release several other collections, including “NBA Jam” and “No Name.” The appointment at Mitchell & Ness comes after Don C joined the Chicago Bulls last winter as the basketball team’s creative strategy and design adviser. Last week, Don Cfor the team under his role. Last year, Mitchell & Ness was also acquired by Fanatics.
Don C said his goals working with Mitchell & Ness are to uphold the brand’s legacy and authority in the sports world and to bring in new, innovative ideas and projects. “Sportswear is a medium of inclusion, so we’re definitely going to be doing a lot of things that I think normal sportswear brands don’t do,” he said. “Touching on the creatives of various cultures and celebrating the world, celebrating our differences in the world and shining a light on key figures that normally don’t get that light shined on them.”
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