.Dior is racking up the air miles. The French fashion house has revealed it will unveil its cruise 2024 collection in Mexico City on May 20.
, staged in the royal stables of the Domaine de Chantilly in France. The event featured a team of female Mexican rodeo riders, though it’s remembered mainly for the heavy rainstorm that doused models and guests in the semi-open venue., Spain, last year and in Athens, Greece, in 2021. The latter was the first major runway show with an audience following the outbreak of the coronavirus pandemic.
The brand, owned by French luxury conglomerate LVMH Moët Hennessy Louis Vuitton, has kept up a steady pace of physical events since, including a women’s show in Seoul, South Korea, and men’s events in Los Angeles and Cairo, Egypt. It won’t be the first time Dior has organized a runway show in Latin America. The house has staged presentations in several countries in the region, including one in Mexico in 1954, a spokeswoman said.
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