.Dior is showing its pre-fall men’s wear collection in Miami.
THE ART OF TRAVEL: Kim Jones is deepening his ties to the art world. The designer plans to show his Dior pre-fall men’s wear collection in Miami on Dec. 3.
With collaborations with Kaws, Raymond Pettibon and Daniel Arsham under his belt, it’s highly likely that Jones will tap another artist to work on the show. The choice of location reflects not just Dior’s long-term relationship with the U.S., but also the strategic importance of the U.S. market, which accounted for 23 percent of sales at parent company LVMH Moët Hennessy Louis Vuitton in the first half of 2019.It was a U.S. fashion editor, Carmel Snow, who famously christened founder Christian Dior’s first collection in 1947 as the New Look. A few months later, he headed to the U.S.
The city has also been the stage for the Dior Lady Art project, timed to coincide with the Art Basel show. The project, which taps leading contemporary artists to customize the Lady Dior handbag, celebrated its third edition last year.
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