Miu Miu's chief executive officer Benedetta Petruzzo is joining Christian Dior Couture as managing director effective Oct. 15, WWD has learned.
“I am convinced that Benedetta’s talent and leadership will be major assets in the continued development of Dior’s activities and its international influence,” Arnault said. “Her expertise in the luxury market will persist in enhancing the desirability and success of Dior. Together, with the excellence of the teams in place, we will carry on building the future and strengthening our organization.
The scale of today’s most successful brands means that executives who managed smaller houses can now exert an impact on multibillion-euro businesses, and accrue new skills in more complex corporate environments. Miu Miu’s recent growth has been explosive, with retail sales leaping 93 percent in the first half, outstripping growth at Prada, which came in at 6 percent in the six-month period.
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