.Dior is making history at Harrods with a larger- (and sometimes smaller-) than-life holiday takeover that sees Monsieur Dior, his family and his atelier come alive in a gingerbread world.
British show on the House of Dior, a grand sweep of sparkle, rippling wool, sculpted jackets and floral prints and motifs. The show threw light on the designer’s fascination with Britain, his “lines” and defining looks, and his international outlook and inspirations from history.
That’s one reason why the Paris flagship also has a café, a restaurant, private apartment and permanent exhibition space. It’s why the Harrods installation has a strong cultural element and is also serving lunch and patisseries inspired by Christian Dior’s history and love of food. Dior worked with five creative companies on the display. It features recreations of 30 Avenue Montaigne when Christian Dior worked there, as well as the designer’s childhood home in Granville, on the Normandy coast, and La Colle Noir, the designer’s manor house near Grasse.
A gingerbread fairy godmother appears at one point, transforming sugar into dresses, and back again into sugar. Real gingerbread cookies in the shape of the Bar jacket, the Dior Book Tote, and Lady Dior bags are for sale at Le Café Dior, where diners can sit on chairs covered in the Dior toile de Jouy and eat from wooden tables carved with the toile designs.
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