Diane von Furstenberg is teaming with Italian brand L.G.R. on a sunglasses collection celebrating the 50th anniversary of the wrap dress.
“It was a tremendous opportunity to get an exposure to the American market through the collaboration with DVF, which is an established, known brand in America and around the world,” said Luca Gnecchi Ruscone, theThe collaboration was a natural one for von Furstenberg and Ruscone, as the fashion designer is a longtime friend of Ruscone’s mother. The fashion designer was also a fan of L.G.R., specifically the Raffaello sunglasses, prior to the collaboration, too.
The designer is also releasing a 16-piece capsule collection of updated and classic jersey wrap dresses and is working on a documentary with Hulu and Disney. “It’s one those things that it’s a combination,” she said. “It’s the way we print the fabric and the prints always have movement. It’s the body language and it’s the reaction. Every 20 years, it’s the young generation that rediscovers it, so it’s a combination of the fabric, the prints and the silhouette that molds to the body.
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