Comcast Corp , one of America’s largest media and communications companies, is w...
) to sell ads alongside their content on YouTube using FreeWheel’s technology rather than Google’s competing tool, ensuring access to their single, preferred system across various streaming websites and apps.
In the United States, Google has allowed FreeWheel’s continued use on the condition that starting with tests this month, the tens of media companies reliant on it will be cut off from accessing some user data for privacy reasons, one of the sources said. The data reduction could make FreeWheel’s system less attractive to media companies and their advertisers, potentially prompting a shift to Google, the source said.
Blackburn, who is holding hearings to inform potential privacy laws, said on C-SPAN last week that a Congressional privacy bill being weighed must preserve competition better than EU regulations have. Her spokeswoman declined to comment on FreeWheel’s task force comments.The conflict is playing out on another front. Google said last month it is experimenting with encrypting the internet traffic of Chrome users, and Android has similar capability in its newest version.
Internet experts say Google adopting the new technology widely and stringently would cripple tools for parental controls and stifling child pornography online. Trade associations for cable and wireless companies including Comcast told Congress last month that the move could “possibly foreclose competition in advertising and other industries.”
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