EXCLUSIVE: Clinique Names Marsai Martin Global Ambassador, Partner Producer

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EXCLUSIVE: Clinique Names Marsai Martin Global Ambassador, Partner Producer
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The Estée Lauder Cos.-owned beauty giant has named Marsai Martin its latest brand ambassador and partner producer, a first-of-its-kind dual role giving her a creative hand in the campaigns she’s fronting.

Martin has had her hands full, recently. For one, her new show, “Saturdays,” just debuted with Disney, and she also has the sequel to the animated film “Paw Patrol” in the works. Beauty plays a role in her post-work winding down, she said.

Martin’s journey with the brand also mimics that of new adopters, Freyre said. “She was familiar with the brand through her mom and dad….It’s been this multigenerational brand immersion for her. Clinique has always been a brand supported by a word of mouth from generation to generation.” Martin’s first ad campaign will launch in spring 2024, but the duo is already creating social content, said Kay Hsu, vice president, global creative, digital brand at Clinique. “She’s such a multifaceted talent, she’s bringing a unique perspective, and she’s such a purveyor of cultural and social conversations, and she’s also bringing all of her talents as an actress and a dancer.”

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