AZ Factory will showcase the work of emerging designer Lora Sonney at an event during Paris Couture Week as part of its ongoing commitment to support new talents, the house revealed exclusively to WWD.
with guest creatives, or “amigos,” with plans for six presentations a year.
The strategy is analogous in some ways to fashion prizes, only offering an entire ecosystem — a design studio, atelier, marketing muscle and communications channels — and not only cash and mentoring. AZ Factory’s studio also continues to turn out product stories, with a range of printed silk pajamas due out this summer.
“Her multicategory approach, mastery of textile techniques, sharp vision for creating a fully defined aesthetic, work on sustainability and new materials have completely intrigued and seduced the AZ Factory team,” the brand said in a statement.
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