Streetwear brand Anti Social Social Club is celebrating its 10th anniversary with international expansion to the U.K. and South Korea. See exclusive details here.
brand is embarking on two distribution and licensing partnerships with retailers Kasina in South Korea and Luke 1977 in the U.K. to bring the brand to a larger customer base.
“With six hours total in the year, they made all of their revenue,” Jacobs said. “The drops were never announced very far in advance and it created this frenzy among customers that it was something that was so hard to get. You could really only get it during this very limited period of time, so it became incredibly popular.”
“Everything that they did to make themselves a global brand of scale in the early days is impossible to replicate today,” she said. “They were the first brand to figure out how to market on Instagram. They did that before there were any ads on Instagram, before there was any algorithm. There’s no way for a brand to replicate what Anti Social Social Club was able to build because the world of social media has evolved.
Over the years, the streetwear brand has teamed with a diverse list of collaborators that includes DHL, Panda Express, Bape, True Religion, Hello Kitty and many more.
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