The fall 2024 collection celebrates the timeless elegance inspired by the refined art of ballet.
Called “Ballet Pink,” Alo’s collection features 40 new styles and accessories in a diverse range of performance wear, loungewear and fashion-forward pieces all inspired by traditional ballet attire while pushing the boundaries in the brand’s popular style. In addition to recognizing the need for pieces that cater to both on-and off-duty, Alo’s collection honors the importance of classic ballet elements while also emphasizing modern trends within the world of ballet.
“We are excited to collaborate with the American Ballet Theatre to bring the beauty and artistry of dance into our new pre-fall ballet-inspired collection,” said Summer Nacewicz, executive vice president of creative and marketing at Alo. “We aimed to approach this campaign with the same authenticity that we bring to every new category, making it an obvious choice to collaborate with the exceptional dancers of American Ballet Theatre to bring this collection to life.
Celebrating the art and athleticism of ballet, Alo’s campaign for the collection is further elevated by New York City ballerinas from ABT who are featured in the imagery. Bobby Whigham, senior creative director at Alo, said that as he ideated on the campaign he specifically called out principal dancer Chloe Misseldine, who he has long admired saying that he “instantly envisioned as the face of the campaign.
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