Discover Allbirds' Moonshot Zero, the first net-zero carbon shoe. 500 pairs will be available, with wool sourced from a single farm using regenerative practices.
They settled on the name Moonshot to describe the lofty goal, but also with the understanding that it is achievable with dedication. It’s stylized with zeros to convey the shoe’s carbon credentials.
“We’ve made something with everything that we have, tapping into every decimal point, every contact, every connection, all the way back down to scope three on the farm. And we’ve made a product imbued with a design language that is that is connected to So the company has created an open-source tool kit about the Moonshot Zero development process available for other brands.
“This isn’t just about this shoe. This isn’t just about us. It’s about showing that opportunity for every type of company to think really critically about a problem and solution, and how to share learnings and share motivations and really try to scale these solutions with the world,” said director of
Such a sentiment reinforces the team’s commitment to transparency, to help foster consumer understanding.
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