In 2022, more than 340,000 pounds of empty MAC containers — the equivalent of roughly 9.3 million lipsticks — were processed in the U.S. through Back to MAC, and now the brand plans to execute an even greater recycling program impact in 2023 and beyond.
was not top of mind as it is today; there weren’t the partners that exist today,” said Aïda Moudachirou-Rébois, senior vice president, global chief marketing officer at MAC. “We want to improve both how much we recycle, and how we recycle.”
MAC estimates more than 660,000 pounds of product will be collected each year through the program, and that between 220,000 and 440,000 pounds will be recycled in the U.S. this year with Close the Loop.The brand has also pledged an initial donation of $100,000 to provider of ethically sourced, recycled plastic, Plastics for Change.
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