E-cigarette makers are 'using exactly the same techniques that tobacco companies used in the early days to market to kids, to be cool to kids,' says Kathleen Sebelius.
told CNBC on Wednesday that she's concerned about Marlboro-maker"Altria made their money and staked their company on selling legal products, but products that we knew if you used them exactly as directed, they would kill you," said Sebelius, who led HHS duringSince launching in 2015, Juul has come to dominate the e-cigarette industry with roughly 40% of the market. It got so big that Altria, the top U.S. cigarette company, invested $12.8 billion last year for a 35% stake.
E-cigarette makers are "using exactly the same techniques that tobacco companies used in the early days to market to kids, to be cool to kids," Sebelius added. "That's a very dangerous public health path for us to go down again."
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