July saw plugin EVs take 94.3% share of Norway, up from 89.9% year on year. BEVs alone took almost 92% of the market.
July saw plugin EVs take 94.3% share in Norway, up from 89.9% year on year. BEVs alone took almost 92% of the market, close to a record, and PHEVs contributed 2.4%. Overall auto volume was% share in Norway, a new record high, comprising 91.9% full electrics , and 2.4% plugin hybrids . These compare with YoY figures ofstarting from January, and a growth in BEV share as a result. Non-plugins are steadily declining also, but are proving tenacious and hard to completely displace.
After this slight disjuncture, we may see the auto market settle into a new equilibrium in August or September, we will have to wait and see. The long term leader, the Tesla Model Y, was down in 11th spot, but this is normal for July in Norway , after the end-of-quarter push. Its YoY volume was down by 19%, within normal variation.
In terms of all-new debutants, there were several in Norway in July. The most significant is the new Audi Q6 e-tron mid-large premium SUV, which saw 62 initial units. This takes Volkswagen Group’s past BEV learnings and applies them to a next generation premium BEV platform shared between Audi and Porsche. I described the new Q6 e-tron in
The new Lotus Emeya sports sedan also saw one registration, but is very high priced and thus unlikely to change market dynamics much. The expensive high end performance sedan segment is by now overflowing with BEV offerings from all comers. Meanwhile, where are the BEVs in sub-€20,000 segments in Europe? That’s a rhetorical question, we all know the answer. They are in China.The Tesla Model Y is obviously still highly dominant in Norway, even if less so than a year ago.
BEVs were previously often growing share of the fleet by 1.2% per quarter . This growth rate has slowed as BEV sales volumes in Norway have fallen, despite BEV share of new sales creeping higher. Over the past 12 months, BEV share of the fleet has only grown by 3.4%, from 22.6% to 25.5%. Obviously at this rate, it would take another 20 years for BEVs to reach around 90% of the fleet — not great progress in absolute terms.
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