EVs Or Hybrids? At Jeep, The Future Is Whatever You Want It To Be

Jeep debuted the EV Wagoneer S and announced plug-in hybrids for the Gladiator, Wagoneer and Grand Wagoneer—all without committing to one plan.

The brand behind America’s best-selling plug-in hybrid vehicle has a lot more coming on the electrified front. And the menu of options will be pretty long. This week, Jeep introduced the production Wagoneer S, the brand’s first battery-electric vehicle intended for global sales, at an event in New York City.

“We can expand and try to conquest some of our competition—they're big and we won't name 'em, but we've got our eyes on who else is competing in that space, and we want some of it.” In new ads, the Wagoneer S is clearly aimed at the Tesla Model Y, so even if Peffer won’t say it, it’s picking a fight with the biggest guy in the yard. The trick, according to Peffer, is to enter this new territory without disrupting the conventional Jeep customer.

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