The deeper you go, the weirder it gets.
“Christie’s and Sotheby’s, which are completely established and traditional auction houses, are a big part of the legitimation of the space,” says Mónica Belevan, chief concept officer of Accursed Share. “They’ve become like intermediaries in saying, ‘No, this actually has value: This is actually real and happening.’ ”
The main place to display digital purchases is your avatar. Nearly every platform has a stock in trade of upgrades, skins, accessories, badges and effects—a fresh supply of covetable gear is the engine of any in-game economy. Gucci, Ralph Lauren and Tommy Hilfiger have all designed digital wares for Roblox, while Nike, Moncler and Balenciaga have created avatars and merch forSkins from Ariana Grande’s Fortnite concert.
And yet, as with the rest of the metaverse, nearly all retail remains confined within two-dimensional device screens, despite the potential of 3-D virtual reality. “When I tried on a VR headset for the first time, I was like, ‘I’m not a gamer, but I’d love to shop like this,’ ” says Neha Singh, former head of product for Vogue.
. “For the first few years of the company, we were building for virtual-reality headsets,” she says. “But of course, it was too early for headsets.”
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