Everything You Need to Know About the Adidas vs. Thom Browne Trademark Case

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Everything You Need to Know About the Adidas vs. Thom Browne Trademark Case
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Browne cites his sports-obsessed upbringing as the inspiration behind his four-stripes branding.

On Monday, Jan. 9, Browne testified in front of an eight-person jury at Manhattan's Southern District Court about his active upbringing in Pennsylvania, and how that resulted in a love of sports that ultimately inspired his use of varsity stripes. He said he wanted to create an "external signifier" that would render his label immediately recognizable, per reporting from

. This led him to the three stripes featured on varsity sweaters and collegiate pieces, speaking to the brand ethos of blending tailored clothing with sportswear. To support the claim that the brand pivoted following a conversation with Adidas' then-CEO about the stripes, Browne's legal team juxtaposed design sketches from Fall 2008 with some from Spring 2009, which had the four bars.

Thom Browne is arguing that Adidas intentionally stayed silent on the issue for the following decade, during which time Thom Browne experienced significant growth. Adidas argues that it had no obligation to monitor Thom Browne's output during that time. Browne also reasons that, while the grosgrain red, white and blue ribbon has become a trademark of Thom Browne, the four parallel bars seen running down a suit leg or jacket arm are a design choice.

Charles Henn, who is representing Adidas, tried to differentiate tailored clothing from sportswear in court by asking Thom Browne to describe specific products via imagery — which the designer repeatedly characterized simply as "tailored sportswear."

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