Ever wanted to smell like a pretzel? Auntie Anne’s just launched its exclusive new perfume: Knead, Eau de Pretzel.
Imagine yourself in a thrilling milestone of independence. You are 13 on your first unsupervised trip to the mall. As you pass the Piercing Pagodas, Sunglass Huts and shoe cleaners, an unmistakable smell is lingering through the air, not one of saline spray and shoe cleaner, but of a salty and sweet pretzel paradise.
When I first smelled the iconic, delicious aroma of freshly baked pretzels at Auntie Anne’s, I thought just one thing only, “What if I smelled this good?” Well, now that can be a reality as Auntie Anne’s just launched its exclusive new perfume: Knead, Eau de Pretzel. This fragrance bottles the nostalgic and warm smells of your favorite store in the mall and could even make you just as irresistible.
New York’s first Pretzel Parfumerie pop-up opened in Soho on August 13 to celebrate the fragrance’s launch. A line of fans eager to get the first official bottles wrapped around the building tighter than my grip on my bucket of cinnamon sugar pretzel nuggets. But you do not have to be salty if you missed the event because the scent of the summer is available for purchase online starting August 14.
“I’m gonna wear Knead in my home, in my kitchen, so my husband thinks I’m baking!” expressed Lauren, a wife who prides herself on a good-smelling home. “It smells like lots of butter, matches my personality.” But Auntie Anne’s is seemingly not stopping here as the company aims to offer new ways for fans to experience their favorite treats. “Scent is going to be a big thing for us in the future, so definitely stay tuned for more things like this perfume that we are thinking about bringing to life in future years,” said Leah Fagin, director of brand marketing at Auntie Anne’s.
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You can date everything in Date Everything!Danny Gallagher is a writer and reporter based in Dallas. His work has appeared in The Dallas Observer, D Magazine, CNET, Cracked, The Onion AV Club and Retro Gamer magazine. He's also written material for games published by Jackbox Games and the first ever Halloween episode of Mystery Science Theater 3000. His website is dannygallagher.
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