Oasis had a hectic ticket rollout for their first tour in 15 years, with fans irked over ticket costs from the controversial dynamic pricing strategy.
A fan uses a smart phone to access an on-line ticket sales website to purchase tickets for Oasis'"Live '25" tour taking place in 2025, at home in Marsden, northern England on August 31, 2024.’ reunion predictably overloaded ticketing platforms over the weekend as millions of fans queued for tickets, putting the perennially challenging ticketing marketplace at center stage again.
Still, ticket reform advocacy organizations have applauded the strategy, saying that taking the profit motive out of the secondary market will stop scalping and help prevent fans from getting gouged.While Oasis have repeatedly warned that tickets sold outside of the official ticketing services and fan-to-fan exchange ‘are either counterfeit or will be canceled by the promoters,” that hasn’t stopped resale platforms like StubHub and Viagogo from listing them anyway.
Viagogo argues that secondary ticket listings are more directly tied to supply and demand than the primary ticketer, and in its statement, the company advised fans to be patient rather than panic-buy the day of an on sale. In a statement, Ticketmaster rep Ally Norton further affirmed that artists set the price, and said platinum tickets “give fans safe access to some of the most in-demand tickets, while enabling artists and other people involved in staging live events to price tickets closer to their true market value.”
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