777 Partners' director of football analytics Mladen Sormaz explains how his team operates within a multi-club model as the group agreed a deal to purchase a controlling stake in Everton from Farhad Moshiri
With Sean Dyche referencing expected goal stats in his press conference after Everton’s 2-1 defeat to Luton Town, it’s clear that analytics are being considered ever more important in football and 777 Partners’ stats guru Mladen Sormaz has lifted the lid on how the Blues could deploy them in the multi-club model.
Speaking in a video on YouTube, Sormaz outlined the type of challenges his team faces when it comes to implementing analytics within the multi-club model. He said: “We have a huge workload so you have to balance and satisfy expectations. “It doesn’t have to be the same across all clubs but having a similar structure to deliver all insights across all clubs is absolutely vital to make a success of a central analytics department. The other thing is that ideally I’ve found is that it’s easier to start lean in terms of how many staff you have and have the flattest hierarchy possible.
“The other thing is, it just allows good periods of time with club practitioners and staff and allows conversations to happen spontaneously and ideas to be formed in a less formal setting. So having that face time, especially being a multi-club, and being prepared to travel and all the members of your team being prepared to spend time travelling is absolutely key.
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