Even the people behind USB think that USB branding is a mess

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Even the people behind USB think that USB branding is a mess
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Bye, 'SuperSpeed Certified' USB cable.

USB 2.0, or USB Hi-Speed, isn't adopting the new name, the reasoning being that branding the ports as"USB 480Mbps" might end up confusing people into thinking it's faster than"USB 5Gbps," because 480 is a bigger number than five.

As the report points out, the new guidelines seem to be focused more on displaying power delivery and transfer speeds. Some USB Type-C cables can do video out as well, but there seems to be nothing denoting that in the USB-IF's new rebranding scheme. Nice of them to leave us at leastUSB is an open standard, meaning that there is nothing the USB-IF can do to prevent companies from still using whatever branding they want on new USB products.

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