Even in rarefied world of French cuisine, you gotta Insta | via FnBReport
Jean Imbert, best known for winning a reality TV show and hobnobbing with stars, replaced the most decorated chef in the world, Alain Ducasse, at one of the finest restaurants in Paris.in June that Imbert, 40, would take over the illustrious Plaza Athenee, was met with much harrumphing and pursing of lips among the fusty corners of the French culinary world.
“A chef that stays in the kitchen, who isn’t ‘Instagrammable’, reaching out to the public, is no longer in the race. Restaurants can’t survive without publicity. There are so many of us,” Christian Le Squer, head chef at the three Michelin-starred Le Cinq at the George V hotel in Paris, told AFP. He used the publicity to help launch his restaurant MoSuke, bringing the flavors of francophone Africa to the French capital, and now fronts his own TV show.
in the eyes of the public. And social media presence proved vital for many chefs during the hard months of pandemic-induced closures.Imbert is the perfect illustration of the new trend, using his victory in 2012 to launch a restaurant in partnership with Pharrell Williams and pick up more than 400,000 followers on Instagram.
“Jean Imbert, on the other hand, is always telling stories—about his grandmother, the time he dined with Pharrell Williams— with words, with images, with videos, with selfies…”fades in comparison to the power of a selfie by model Bella Hadid in your restaurant kitchen.When David Gallienne, from the Jardin des Plumes in Giverny, won “Top Chef” in 2020, his Instagram followers jumped from 5,000 to 50,000. “Social media is part of how we are known and exist today,” he told AFP.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Pupil stabs teacher to death at French schoolA teacher at a school in southwest France was killed on Wednesday in a stabbing attack by a teenage pupil during her class, the regional prosecutor said.
Read more »
Pupil stabs teacher to death at French schoolSAINT-JEAN-DE-LUZ, France - A teenage pupil stabbed a teacher to death in the middle of a lesson at a school in southwest France on Wednesday, the regional prosecutor said.
Read more »
Pupil stabs teacher to death at French schoolA teenage pupil stabbed a teacher to death in the middle of a lesson at a school in southwest France. 😱 | via philstarlife
Read more »
‘I’ve ruined my life,’ French pupil shouted after killing teacherThe 16-year-old pupil who stabbed a teacher to death in a French school on Wednesday told investigators that a voice in his head had told him to do it, a public prosecutor said on Thursday.
Read more »
French pop star Aya Nakamura and ex fined for brawlBOBIGNY, France—French pop giant Aya Nakamura was fined 10,000 euros ($10,600) on Thursday, Feb. 23, and her former partner Vladimir Boudnikoff 5,000 euros, over a dispute in which the pair came
Read more »
Putin trial for war crimes 'a possibility' - French ministerRussian President Vladimir Putin’s trial before the International Criminal Court (ICC) is “a possibility”, French Foreign Minister Catherine Colonna said Thursday on the eve of the first anniversary of Moscow’s invasion of Ukraine.
Read more »