Everyone is buying less and buying better.
are also winning over Gen Z, who spent 40 per cent more on the category over the past year. “We continue to see the trend of Gen Z looking for that holy grail item, which is a huge badge of honour,” Skoda explains. “As the ‘thrill of the hunt’ has become more mainstream, product remains scarce, thus driving resale prices up. Despite these increases in resale value, Gen Z keeps investing in them.”
Interestingly, the Chanel classic flap bag and Fendi Baguette are the most popular vintage bags among younger buyers, with the second-hand market allowing Gen Z access to high-end pieces that they wouldn’t typically be able to afford at full price – particularly thanks to less expensive. “While someone may not be able to afford their favourite Chanel bag in pristine condition, they can attain it in fair condition,” Skoda continues.
is finally waning? Not so fast. Searches for Blumarine on The RealReal went up by a staggering 4,054 per cent in the past year, while searches for Anna Sui rose by 1,328 per cent. “While one consumer is investing in timeless staples to exude that quiet luxury aesthetic, the other is doubling down on Y2K,” Skoda says. “What’s wonderful about resale is that there’s something for everyone.”
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