Dystopian Wawa has come for us all.
Walking into your favorite fast-food or fast-casual spot only to find that it has been given a futuristic face-lift has sadly become a common experience. Chances are you’ve noticed it: Almost every franchise that is still christening new stores now designs them to look like a cross between a New Age-y, describing the process of digital platforms making aesthetics globally accessible, resulting in every local artisanal coffee shop appearing like any other of its kind across the country.
I’ve taken all of these changes in stride, but this trend has finally gone too far. Wawa, the East Coast chain of convenience stores known for its made-to-order foods and for being particularly beloved by Pennsylvanians, is the latest victim of minimalist antiseptic design. Introducing: dystopian-ass Wawa.as the biggest location in the city when it first opened in late 2018, until the company opened an even bigger one mere months later.
Wawa didn’t respond to Slate’s request for comment about what’s behind this change, but a spokesperson toldthat the idea for the new design, which currently only exists in this one test location, is a “test of a full-service Wawa shopping experience with all items purchased digitally.” Another Wawa spokesperson told thethat “this will allow busy customers to place their orders and get their purchases faster than ever—fulfilled by friendly Wawa associates.
But, whatever the reason, one thing is clear: Nowhere, neither national chain nor local staple, is safe from this trend, and it sucks. I doubt that anyone is looking for their McDonald’s or neighborhood bodega to be the sleekest eatery in their town.
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