Nearly a year from launch, Apple hasn’t done enough to demonstrate how the Vision Pro should be a potential showcase of the future of computing. Glasses seem like the way forward, but Apple’s could be far away.
Apple’s Vision Pro headset is an incredible piece of technology, but even Apple’s design and marketing magic hasn’t been enough to convince many people to don a VR headset for an entire day. Instead, people seem more willing to use discreet wearables like Bluetooth headphones, smartwatches, and products like the Ray-Ban Meta glasses — so Apple’s headset isn’t making the waves the company would have wanted.
The Quest Pro, which Meta pitched in part as a headset for work, was such a flop that the company discontinued it only two years after it launched. Horizon Worlds, the company’s 3D social network, still feels amateur and barren, despite the company’s efforts to make it a better place to hang out. When I put on a Meta headset, I find that I just want to play games, either serious titles like Batman: Arkham Shadow or lighter fare like Maestro, where you conduct a virtual orchestra.
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