Alexandra York is a reporter on the Forbes 30 Under 30 team. She covers young changemakers and innovators with a focus on the businesses, brands and founders impacting consumers' daily lives.
Soaking It Up: “I wanted to be the face of it," Mendes says of Skura Style products."I wanted to ta...Soaking It Up: “I wanted to be the face of it," Mendes says of Skura Style products."I wanted to take that chance and take that risk and be driven by people saying, ‘Why sponges?’"She put Hollywood on hold a decade ago to raise a family with Ryan Gosling.
After taking an ownership stake in 2022, Mendes has helped Skura—which was founded in 2017 by Linda Sawyer and Alison Matz—expand its marketing reach and has even dabbled in product design.estimates the business brought in $7 million in revenue last year and is on track for $20 million in 2024. The Kitchen Sink: Mendes’ Skrubby Sponge collection had many inspirations, including her Cuban heritage, architecture she loves and photographs from her travels.in which she starred with Gosling in 2012. Despite her success, she says she never loved being in front of the camera. So when her first daughter, Esmeralda, was born in 2014, Mendes put Hollywood on hold and never looked back. “My ambition was still there. It just was suddenly directed toward something else,” she says.
Mendes initially reached out to the cofounders in 2021 to see how they could work together. The three first met over Zoom and immediately clicked, they say. Plus, Mendes was excited about a female-founded team. “The roles I found most challenging were when I was involved in a very male-heavy cast,” she says. “I’m such a girl’s girl, and I need that female energy around me.”
Eva Mendes Eva Mendes Skura Style Eva Mendes Ryan Gosling Eva Mendes Sponges Eva Mendes Hollywood
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