The Desperate Housewives actress was in Houston to promote Casa Del Sol just hours after...
Globalization has led to a surge in popularity for tequila, but the influx of celebrity interest in Jalisco has generated a degree of resentment,. Longoria Bastón didn't mince words when she said it felt like these brands were exploiting the region and its people. She pointed to many of the distilleries being owned by Americans or conglomerates — not Mexicans or generational tequila makers.
"It definitely feels like cultural appropriation at moments. Everyone can be a fan and enjoy tequila. It's one of the greatest identities of Mexico and should be shared with the world, but you have to acknowledge the people and the region at the same time," she said."A lot of these celebrity brands don't feel that way: Their story, their DNA and what they want to do is make money.
Tequila is not the only fire Longoria Bastón has burning right now. She directed "Flamin' Hot," the Hulu original movie about Richard Montañez, a former Frito Lay janitor who claimed to be the creator of the now-mega popular Flamin' Hot Cheetos. It premieres at SXSW in Austin on Saturday.
Casa Del Sol can be found almost anywhere, including your local liquor store and more than a few restaurants around town. Prices range from $64.99 to $114.99.
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