Eva Chen talks to InStyle about her new collection for H&M Kids, shooting the campaign with her kids, and her surprising favorite fall trend.
Eva Chen's sense of style has amassed her millions of followers. The former magazine editor and current author, mom, and fashion plate is well known for her enviable closet full of designer clothing, but now, she's getting behind a more attainable brand: H&M.
"I went through a phase fashion-wise where I was wearing more dresses, and I was less into denim," recalls Chen. "Then I went deep into the Canadian tuxedo look with denim on denim, and just denim overload around the time of COVID." That denim inspiration comes through in the collection's soft, easy designs for your mini-me. "One of my favorite pieces is the jacket that has the fleece lining on the inside," she says.
The beauty of the collection, Chen says, is that it's designed with longevity in mind — not only through the materials she chose, like recycled cotton, recycled polyester, and TENCEL Lyocell, but also the timeless design. "When I look at some of the pieces that Ren, Tao, and River have worn, they are hand-me-downs. That's one of the messages and drum beats of this collection, as well — that I want these pieces to be passed on from friend to friend, from family to family.
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