The Eurovision Song Contest brought in 183 million viewers across 36 markets when it returned on May 22, after taking a year off due to the Covid-19 pandemic. Viewership data for the world’s bigges…
brought in 183 million viewers across 36 markets when it returned on May 22, after taking a year off due to the Covid-19 pandemic.by the contest’s organizers. It showed that the 65th Eurovision Song Contest’s Grand Final broadcast “achieved, on average, a 4 percentage point higher TV audience share than the last Contest in 2019 of 40.5%.”
In retrospect, this year’s Grand Final was most successful with viewers between the ages of 15 and 25. Their viewing share was up by 7%, reaching 52.8% this time around. This stat is, per organizers, “4 times higher than the broadcast channels average .”There were also 50.6 million unique viewers—from 234 different countries—online, who engaged with the Song Contest via their official YouTube channel.
In Italy—which won the 2021 Contest—an audience of 4.3 million tuned in for the Grand Final. In the Netherlands, meanwhile, which hosted the event, 5.4 million viewers were reached. France reached its largest audience in a decade, with 5.5 million viewers, while the UK, Germany, Iceland and Finland also reported their highest numbers in recent memory. The United Kingdom saw 7.4 million viewers tune in, with Germany reporting 7.8 million, and Finland gathering an audience of 1.4 million.
“We’re thrilled to see that audiences welcomed back the Eurovision Song Contest in such huge numbers and very proud to have brought millions together at a time when so many are still apart,” said Martin Osterdahl, who this year oversaw the Contest as Executive Supervisor for the first time.
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