A new report, based on industry figures, shows how often web users' data is shared during ad sales.
Data about every internet user is shared hundreds of times each day as companies bid for online advertising slots, a report suggests.The figure rises to 747 times daily for US-based users, the report claims.The ICCL is currently engaged in legal action with the digital ad industry and the Data Protection Commission against what it describes as an epic data breach, arguing that nobody has ever specifically consented to this practice.
Personally-identifying information is not included, but campaigners argue that the volume of the data is still a violation of privacy. The ICCL's report figures do not include numbers from two advertising revenue giants - Meta and Amazon.
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