European Space Agency seeks more use of logo, mission patches on merchandise

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European Space Agency seeks more use of logo, mission patches on merchandise
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The new ESA Brand Center streamlines the process to emblazon apparel and collectibles with the space agency's logo.

to request use of the ESA logo, astronaut insignia or mission patches. In doing so, they need to agree to abide by some basic design standards.

For example, only certain color backgrounds are allowed to be used with the ESA logo, depending on the hue — black, white or"deep space" — chosen for the logo itself. ESA's astronaut patch features the flags for all 22 member states, as well as cooperating and associate members' flags.patches, the designs can only be used as is; they cannot be altered, nor can they be reproduced such that they appear tilted, stretched or edited in any way. Further, the artwork featured on the emblem can only be used in its patch format; it cannot be used as a stand-alone illustration.

From the Brand Center, individuals and companies can find the high-resolution and vector artwork for more than 65 ESA mission patches, as well as the astronaut patch, which features the flags of all the ESA member states, as well as the cooperating and associate member flags. Previously, the selection of ESA-branded merchandise has been limited to the apparel and other items offered

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