Here's why some E.U. countries are spending millions so teens can watch movies, go to concerts, or buy comic books
in February 2021. The culture pass is the product of an additional €100 million investment and could be followed by additional funds for 15- to 17-year-olds, if it proves successful.
“After two years of the pandemic, [and now] Vladimir Putin’s invasion of Ukraine and the implications it’s having on energy prices and inflation here in Germany, a lot of cultural institutions are struggling with empty seats, low numbers of visitors, an audience that is reluctant to come back,” says Roth. Now, she hopes the scheme will “kick start” a return to the cultural landscape and bring new audiences to national institutions.
In a statement sent to TIME, a representative for the Spanish government said that the program seeks to “promote loyalty that generates the habit of consuming cultural products in young people so that, as adults, they continue to consume cultural products regularly.” As many as 281,557 young Spanish nationals, as well as legal residents and refugees, were eligible for cultural aid at the time the €210 million project was launched.
The statement added that “inaugurating autonomy” among its young citizens was a key aspect of the initiative, which allows users to decide—within reason—how they spend the money. It has a €200 euro upper limit on live arts and a €100 cap on purchasing physical or digital products.
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