As France and Italy enforce exclusive cinema runs, execs now have to consider whether it’s worth bypassing exhibitors altogether (and forgoing grosses) to boost streamers.
fter two years of pandemic upheaval, one of the biggest debates in the movie industry appears to be settled. Top Gun: Maverick, which is closing in on $650 million worldwide — has appeared to have convinced studios of the value of the exclusive theatrical window.
The move is an about-face from the peak of the COVID-19 pandemic, when, with most cinemas shut down worldwide, the studios rushed to get their top films onto in-house platforms — Disney+, Warners’ HBO Max, Paramount+ — as soon as possible. Warners took this digital-first mantra the furthest, releasing its entire 2021 film slate, including blockbusters
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