GDPR has opened the way for a range of complaints about online advertising auctions
A British group called Privacy International says that companies collecting, buying and selling user-data in order to buy and sell advertising do not have the “legitimate interest” in doing so thatrequires. The group has argued to British, French and Irish regulators that legitimate interest covers things like fraud detection by banks—a reasonable thing to do with data gathered in the course of business—but it does not stretch so far as covering an entire business model.
The complaint takes aim at two of the biggest real-time bidding systems, Authorised Buyers, Google’s in-house system, and Open, the system which the rest of the industry uses. It asks the regulators to examine the software protocols that auction off users’ attention and to hold Google and the Interactive Advertising Bureau , the industry body which runs Openhold that it is not up to them how third parties use the tools they create.
status, political leanings, erectile dysfunction, pregnancy, eating disorders and race—from the data sent out to advertising bidders. “How much personal data, if any, is necessary for the system to function effectively?” a blog post on the British Information Commissioner’s website recently asked. It is possible that the system could still be effective while using a lot less personal data; but that might make it a lot less profitable, too.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
House Ways and Means chair should 'immediately' request Trump's tax returns, liberal groups sayLiberal activists say they are “doubling down” on their effort to pressure House Ways and Means Chairman Richard Neal to obtain Donald Trump’s tax returns
Read more »
Uber Freight will face challenges in EuropeUber Freight announced earlier this week that it's entering the European market, beginning with the Netherlands, according to Freight Waves.
Read more »
Europe offers UK a few more weeks to leave the bloc
Read more »
Five ways that New Zealand showed solidarity with its tiny Muslim community this week.Amid soul-searching about how this attack could happen here, many New Zealanders sought to embrace the Muslim community this week.
Read more »
8 new ways to get the most out of your slow cookerChefs and food pros, like Giada De Laurentiis aand Martha Stewart, share their best tips for getting the most out of your slow cooker. - NBCNewsBETTER
Read more »