Europe EV Sales Report — Volkswagen Is Recovering Its Mojo

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Europe EV Sales Report — Volkswagen Is Recovering Its Mojo
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Some 226,000 plugin vehicles were registered in Europe in May, which is down 10% year over year , which is a more significant slip than what the overall market experienced . And while this time Tesla carries most of the blame , if we were to remove Tesla from the tally, plugins would still be down.

The highlights of the month were the recently introduced Volvo EX30, which remained in 2nd, and the fact that the Tesla Model 3 was back on the podium. But let’s look closer at May’s plugin top 5:th month in a row, Tesla’s crossover was the best selling EV in Europe. But despite this, things look shaky for the US crossover. In May, the midsizer had. Remember when I mentioned that 2023/24 would be considered thein Europe? It is starting to show.

Below the top 20, one highlight was the BMW i5 reaching 2,075 registrations. Although that wasn’t enough to beat the category leader, the Porsche Cayenne PHEV , it came mighty close, allowing the attractive BMW to come closer in the YTD table to the category leaders, the Porsche Cayenne PHEV , Volvo XC90 PHEV , and Audi Q8 e-tron .

The first position changes happened in the 6th and 7th positions, with the Skoda Enyaq and MG4 jumping two positions each, but expect both models to have very different performances in the second half of the year, while the Czech could climb another position or two by the end of the year, as it should benefit from the increased tariffs imposed on Made-in-China EVs. The Sino-British model should be impacted by the tariff increase and lose a few positions by the end of the year.

3rd placed Mercedes has lost significant share, while #4 Volvo continues to rise. . A lot can still happen between these brands. Both BMW Group and Geely–Volvo surpassed Tesla, which dropped to 5th, with the German OEM benefitting from the Countryman EV’s ramp-up while Geely’s conglomerate saw good performances across the board — besides the good performance of Volvo, Polestar , and Smart also helped the OEM to grow.

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