Europe will be critical to Fisker’s success, suggests the firm's CEO. We caught up with Henrik Fisker at the MWCHub in Barcelona, as he handed the all-electric Ocean SUV a European debut.
“My goal was that we always need to have around three or four features that nobody else in the class has. We have the longest range in our price range, we have the 17.1in rotating screen, we’ve got a solar roof and for those who are really interested in performance, we’ve got torque vectoring.”
The model currently has around 33,000 reservation holders, and while Fisker suggests the Ocean is in a comparable market segment to the Tesla Model Y, he insisted there would be no direct rivalry. “That’s the comparison, but I don’t see that as a place to get our customers. Tesla’s customers have already chosen to go in that direction,” Fisker said. He went on to suggest that the majority of sales would be from drivers of cars from ‘traditional’ brands like Mercedes, Toyota and BMW.
“When we asked them if they’d had an electric car before, 70% of people had never had one. It’s generally from people who have a car from £30,000 - £50,000 and that could be anybody. In our case, because we have new technology and we’re a new brand, we have people coming from all-over.” The model, which is set to go into production at Magna’s plant in Austria from 22 November, will be priced from £34,990 in the UK. Deliveries will start in early 2023.
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