'Euphoria' has brought bumps up to 2,316% and Shazam searches surges up to 10,000% for its featured songs.
buzz and TikTok trends to push back into cultural ubiquity decades after their initial release dates. The 1978 track “Right Down the Line,” which was featured in the season’s first and second episodes, has over 62,000 videos made to the song on TikTok, while “Dirty Work,” featured in episode two, boasts over 10,000 videos.synchs, according to MRC data, but the song grew to 1,027,300 weekly U.S. on-demand streams after its first placement. After its second synch, it neared the 2 million mark.
The show has proven especially valuable for more emerging artists, some of whom saw experienced the greatest uplifts in consumption. Country artist ’s song “Dead of Night” went from garnering 65,267 U.S. on-demand streams, according to MRC Data, in the week prior to its episode one placement onto an 812% increase, reaching 595,221 streams the week of Jan. 9, when it played from a radio as characters Nate Jacobs and Cassie Howard are drunkenly speeding in a truck, en route to a New Years’ party. According to Shazam, searches were up over 10,000% for “Dead of Night” from before the episode’s airdate. The following week, the song hit 1.
This reasoning holds up in other cases of the show, in which songs appeared in less notable moments and as a result saw little to no change in consumption. “seaside_demo” by, which was featured quietly in the background of episode two, acts as an apt example of this. With no real uplift in U.S. based on-demand streaming, the track held steady around its prior streaming average.