Eudon Choi’s spring 2023 collection has arrived. View every look:
As with so many designers in London this season, it was far from guaranteed that Eudon Choi’s show would be able to go ahead as planned. Still, a last-minute change of venue forced by the events surrounding the Queen’s funeral notwithstanding, Choi’s runway this morning went off without a hitch—a fact he reflected on with visible relief after the show. “We had to turn the whole thing around in 48 hours, which was tough,” he said, in something of an understatement.
Choi has cornered a buzzing market when it comes to easy, breezy, and eminently wearable resortwear, which came through this season in full force. His roving eye turned back to the French Riviera, a destination he previously explored in 2018; this time he took his cues from the life and work of writer and filmmaker Jean Cocteau, channeled both through the collection’s air of louche glamour and Choi’s decision to have male models walk.
A series of lace ponchos and skin-revealing shirts had a charming romance to them, while the collection’s splashes of color—zesty tangerine and a rich aquatic blue—lent the looks a refreshing energy, recalling the blankets and parasols of a sun-kissed Mediterranean beach. Despite the stresses involved in the lead-up to the show, Choi was noticeably upbeat. “I actually just started hypnotherapy, which has helped me a lot to be more positive,” he said with a laugh.
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