The European Union is targeting Apple, Amazon, Microsoft, Google parent Alphabet, Facebook owner Meta and TikTok parent ByteDance under new digital rules aimed at reining in the market power of online companies.
The six companies were classified Wednesday as online "gatekeepers" that must face the highest level of scrutiny under the 27-nation bloc's Digital Markets Act.
The EU's executive Commission said digital platforms can be listed as gatekeepers if they act as key gateways between businesses and consumers by providing "core platform services." Google said the new law will require it and other companies "to make various changes to the way their products and services work."
For example, under the DMA tech companies can't stop consumers from connecting with businesses outside their platforms. Platforms are banned from ranking their own products or services higher than their rivals in search results. So, Amazon isn't allowed to make its own-brand products easier to find than those from third-party merchants. The ecommerce giant already started giving European buyers more visible choices when it settled an EU antitrust probe last year, by offering them a second "buy box" with a different price or delivery offer for the same product.
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