EU says X's blue checks are deceptive, transparency falls short under social media law

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EU says X's blue checks are deceptive, transparency falls short under social media law
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The European Union said Friday that blue checkmarks from Elon Musk's X are deceptive and that the online platform falls short on transparency and accountability requirements, the first charges against a tech company since the bloc's new social media regulations took effect.

The Twitter logo is seen on the awning of the building that houses the Twitter office in New York, on Oct. 26, 2022.

The rulebook, also known as the DSA, is a sweeping set of regulations that requires platforms to take more responsibility for protecting users and cleaning up their sites, under threat of hefty fines. After Musk bought the site in 2022, it started issuing the verification marks to anyone who paid $8 per month for one. Before Musk’s acquisition, they mirrored verification badges common on social media and were largely reserved for celebrities, politicians and other influential accounts.

“Back in the day, BlueChecks used to mean trustworthy sources of information,” European Commissioner Thierry Breton said in a statement. “Now with X, our preliminary view is that they deceive users and infringe the DSA.”

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