EU's stricter disinformation guidelines get support from Google, Meta and Twitter
. They'll have to more clearly label political ads, too. Users will get better tools to spot and flag false claims, while expanded fact-checking will cover all EU countries and languages.
Those agreeing to the code have six months to implement the necessary changes. They'll share their first implementation reports at the start of 2023. The EU first published the code in 2018, and asserts that it helped fight disinformation surrounding elections, the pandemic and Ukraine. However, there's little doubt that the situation has changed in the four years since. Bots have become a significant problem, and disinformation more frequentlyin addition to recorded media and social network posts.
As before, the code is strictly voluntary. This won't stop sites that either turn a blind eye to disinformation campaigns or don't feel they can adequately clamp down on bad behavior. With numerous tech giants involved, though, this could make it considerably harder for fakers to gain much traction in Europe and beyond.
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