Steve should have known that civil engineering was not for him when he spent most of his time at university monkeying with his 8086 clone PC. Although he graduated, a lifelong obsession of wanting the Solitaire win animation to go faster had begun.
reported. The European Consumer Organization said it has "identified numerous cases where gamers are misled into spending money" and called on authorities "to provide consumers with safe gaming environments."
The BEUC pointed out that consumers are unable to see the real cost of digital items price using in-game currencies, saying that in-game purchases should always be displayed in real money. It added that companies' claims that gamers prefer in-game premium currencies are wrong; consumers are often denied their rights when using such currencies; and that children are particularly vulnerable to these "manipulative tactics.
"Regulators must act, making it clear that even though the gaming world is virtual, it still needs to abide by real-world rules," said BEUC director general Augustin Reyna in a statement. "Premium in-game currencies are purposefully tricking consumers and take a big toll on children. Companies are well aware of children's vulnerability and use tricks to lure younger consumers into spending more.
Also named in the complaint is Microsoft's Activision Blizzard, Mojang Studios, Tencent-owned Supercell and Ubisoft. In a separate statement, Video Games Europe, which counts members including Epic Games, Roblox, Activision Blizzard, Electronic Arts, Supercell and and Ubisoft, said that consumers are already well-informed around in-game currencies.
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