Regulators took aim at X's blue checks, saying they constitute 'dark patterns' that are not in line with industry best practices.
are deceptive and that the online platform falls short on transparency and accountability requirements, the first charges against a tech company since the bloc's new social media regulations took effect.
Before Musk's acquisition, the checkmarks mirrored verification badges common on social media and were largely reserved for celebrities, politicians and other influential accounts. After Musk bought the site in 2022, it started issuing them to anyone who paid $8 per month for one. "Back in the day, BlueChecks used to mean trustworthy sources of information," European Commissioner Thierry Breton said in a statement. "Now with X, our preliminary view is that they deceive users and infringe the DSA."
The company also falls short when it comes to giving researchers access to public data, the commission said. The DSA imposes the provisions so that researchers can scrutinize how platforms work and how online risks evolve.
Blue Checkmarks DSA Transparency Elon Musk Regulations Ad Transparency
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