Etiqa Insurance Singapore partnered with Blak Labs to bring joy to the community during Chinese New Year with a campaign featuring surprise appearances of a 'God of Fortune' at food centers island-wide. The 'Multiply Blessings With You' activation saw the 'God of Fortune' delighting diners with red packets, mandarin oranges, and complimentary meals, reinforcing the spirit of generosity and togetherness.
SINGAPORE - Media OutReach Newswire - 12 February 2025 - Chinese New Year is a time for togetherness, celebration, and sharing joy. Yet, amidst back-to-back gatherings and increased seasonal spending, the festivities can sometimes feel exciting and a little overwhelming1.
From January 22 to February 5, Etiqa’s very own ‘God of Fortune’ made surprise appearances at food centers across the island, delighting diners and hawker stall owners with festive red packets, mandarin oranges, and even complimentary meals! The heartwarming initiative brought smiles to many, reinforcing the spirit of generosity and togetherness.
Echoing this sentiment, Koh Hwee Peng, Creative Partner at Blak Labs, shared, “It’s been a pleasure working with Etiqa to bring this campaign to life. Their ‘With You’ spirit this festive season truly shines, spreading smiles and good fortune throughout the community.”About Etiqa Insurance Pte. Ltd.
Marketing CHINESE NEW YEAR CSR INSURANCE COMMUNITY GENEROSITY
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